How about a Leberkäse roll with mustard for six euros? Most people would probably not buy this in everyday life. Austrian Airlines offers this product at this price in its new buy-on-board menu. Most Austrians probably have the average price of a Leberkäse roll in mind. In the supermarket or at the butcher's it usually costs something between 1,20 and two euros, depending on how thickly it is sliced, and at gas stations the price range is usually between 1,50 and three euros. Austrian Airlines charges a whopping six euros on board and this is a normal Leberkäse roll, i.e. not spicy or with cheese. By comparison: a cheese and Leberkäse roll with 0,09 kilograms of cold cuts currently costs 1,90 euros at Billa. "Normal" ones are cheaper. Anyone who assumes that on board Austrian Airlines the Leberkäse is taken out of the oven and then freshly cut into slices is wrong. These are products that are prepared in advance in the catering company and are simply warmed up in the air. However, this is not "AUA-specific" but rather common practice. Competitor Ryanair openly shows passengers that they serve warmed-up "ready-made products". Austrian Airlines does not offer the food and drinks on board itself, but sells them in the name and on behalf of the German company Retail in Motion GmbH, a subsidiary of LSG. The price level of the buy-on-board offer has been repeatedly criticized by various media. AUA justifies this by saying that it serves regional and fresh products. Will the meat loaf roll for six euros be a best-seller? It remains to be seen. The current menu including the six-euro meat loaf roll