
Swiss names 20 aircraft after Swiss tourist regions
To mark the end of its 20th company anniversary, the Swiss Lufthansa subsidiary, in cooperation with Switzerland Tourism, will christen 20 Airbus A220-100/300 aircraft with the names of Swiss tourism regions and locations. Swiss is concluding its 20th company anniversary with a special campaign: 20 Airbus A220-100/300 aircraft will be christened with the names of various Swiss tourism regions in order to represent the diversity of the Swiss tourism landscape above the clouds too. In cooperation with Switzerland Tourism, a competition was launched in December last year in which over 50 destinations applied with creative submissions. The applications were examined by a jury based on the four factors of creativity, originality, authenticity and their connection to Swiss. "We received a large number of excellent and original applications, and making a selection was not easy. We would like to take this opportunity to thank all participants for their creative commitment and are delighted to be able to bring the various unique regions of Switzerland out into the world with our aircraft," says Anja Beeler, Head of Strategic Communications & Content Creation. The Swiss community also used a global vote to select three winners, who will each receive an aircraft christening on site in the hangar for their very creative application. These are Bad Zurzach (AG), Nendaz (VS) and Viamala (GR). Over the course of the year, the airline will hold two of these ceremonial christenings for these destinations at Zurich Airport and one at Geneva Airport.