The "smartphone generation" - constantly online and yet so difficult to reach. "They are active on completely different platforms than we adults and communicate there in a different way," says Markus Gratzer, Secretary General of the Austrian Hotel Association, summing up the challenge for companies that want to appeal to young people. For the ÖHV, young people are bridging the communication gap between the generations on one of the most used social media channels, in youth language and young imagery. Imagery because Instagram is the chosen campaign channel: According to the Internet Youth Monitor 2023, three out of four young people use the app, 71% of them daily. "We pick up the young people where they often and like to be. There, micro-influencers and multipliers from their midst show them at eye level what makes the internship so cool," says Gratzer, describing the idea behind the campaign. Post a video, tag the ÖHV and the internship company, win great prizes. Tourism students should take part and capture the fun of their internship, the working atmosphere and colleagues, their first experiences and future plans on film: "We want to show the world with you what work in tourism can do: Let's put the best interns and internship companies in the spotlight," says Gratzer, looking forward to inspiring videos. The ÖHV will reward this with an iPhone 14, 2 nights for 2 in one of the 10 Explorer Hotels, JBL flip boxes and earbuds. Prizes are available to anyone who posts their video on Instagram by August 31 and tags the ÖHV and the internship company. The competition is part of the ÖHV industry image and advertising campaign "Young Talents". Find out more at https://oehv.at/video-wettbewerb-praktikum