Air India misses a new logo and new livery
A few days ago, the airline Air India unveiled a revised brand identity and a modernized livery, which will be rolled out in a phased manner. Air India's new logo symbol - 'The Vista' - is inspired by the tip of the golden window frame and represents limitless possibilities, progressiveness and the airline's bold, confident outlook for the future. Campbell Wilson, CEO and MD of Air India, said: "Our new brand reflects the ambition to make Air India a world-class airline that serves guests from all over the world and proudly represents a new India on the global stage. Air India's brand new aircraft livery and design features a palette of deep red, aubergine and gold accents and a chakra-inspired pattern. The new, custom-designed font 'Air India Sans' combines trust with warmth and positions Air India as first-class, inclusive and accessible, the company said. Travellers will see the new logo on their journeys from December 2023, when Air India's first Airbus A350 in the new livery joins the fleet.