
Austrian tourism wants to benefit from Interreg projects
"Cross-border projects are not only an important instrument of regional development, but tourism also benefits from European networks. With this event, we want to draw attention to the broad spectrum of tourism-related EU Interreg projects. It is important to us that the valuable content is taken up by companies and destinations and used in the best possible way in the spirit of Plan T. At the same time, we are making a contribution to the implementation of the EU Alpine Space Strategy," said State Secretary for Tourism Susanne Kraus-Winkler at the event. "Not least because of its geographical location, Salzburg has always had a great interest in cross-border cooperation. Over many years, cooperation with other regions in the Alps has become a major source of inspiration. In tourism in particular, these EU projects have enabled innovative approaches to sustainable tourism development and helped to find joint answers to the challenges facing the industry - such as changing guest needs, climate change, sustainability, digital change, and a shortage of skilled workers. Salzburg institutions are sought-after partners in cross-border EU projects. And I am pleased that the results of these projects are being presented to a broad audience today and will provide food for thought for further initiatives that will help secure and strengthen this important economic sector," said Brigitta Pallauf, President of the Salzburg State Parliament. At the event organized by the Federal Ministry of Labor and Economics in cooperation with Innovation Salzburg and the Paracelsus Medical University on November 21, 2023, there was a concentrated overview of the applicability of the results of more than 20 projects in the areas of cultural, nature and health tourism, accessibility, mobility, digitization, climate change, skilled workers and sustainable destination development, among others.