The tourism industry is turning its attention to a new type of event, the "Alpine Hospitality Summit 2024", which will specifically examine the future prospects of the Alpine holiday hotel industry. The initiator of this event is the Prodinger consulting group, which will bring together around 270 decision-makers from the Alpine hotel industry on May 16, 2024 at the Hotel Rasmushof in Kitzbühel. Experts from various fields, including banking and architecture, as well as practitioners from family businesses will spend the entire day dealing with current challenges and opportunities in the sector. The summit has been completely sold out for several weeks now. A central theme of the summit is the question of alternative financing options, especially against the backdrop of rising interest rates. Innovative models such as mezzanine, crowd and buy2let financing will be discussed. Participants in this discussion include representatives from Falkensteiner Hotels, the Austrian Hotel Association (ÖHV) and the Tourism Bank (OeHT). Furthermore, the four most important capitalization models traded on the market will be examined in more detail, with a special focus on their impact on small and medium-sized hotel and catering businesses. In addition to the financial topic, the requirements of Generation Z and new trends in hotel catering will also be discussed. The aim of the Alpine Hospitality Summit is to prepare the industry as best as possible for the future. Thomas Reisenzahn, co-initiator and managing director of Prodinger Tourism Consulting, emphasizes: "The Alpine Hospitality Summit is a unique platform that enables all leaders in the industry to exchange knowledge and shape the future of the Alpine holiday hotel industry. We look forward to exciting discussions and groundbreaking concepts!"