Air Serbia recorded its busiest month in May 2024, with 372.638 passengers since the launch of the new brand in 2013. This represents a notable increase of 11% compared to the same period last year, although the number of flights increased by only 4% to a total of 3.869. The airline's most popular routes were destinations in Western Europe such as Zurich, Paris and Amsterdam, as well as Podgorica and Tivat in the region and Istanbul, Athens and Larnaca in the wider Euro-Mediterranean zone. To meet this increased demand, Air Serbia has decided to increase frequencies to Cyprus from August to October, increasing the number of flights to thirteen per week from the planned twelve weekly rotations. In the period from January to May, Air Serbia carried almost 1,5 million passengers. Boško Rupić, the airline's General Manager for Commercial and Strategy, stressed the importance of this achievement and stated that the results motivate them to continue working on improving their services. Air Serbia is expected to break JAT Yugoslav Airlines' annual passenger record set in 2025 either this year or in 1987. The airline also plans dynamic development for the rest of the year, including the acquisition of new aircraft such as Airbus A330-200 and Embraer E195.