June 20

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June 20

Low-cost airlines in Europe: history, expansion and influence on the industry

The development of low-cost airlines has revolutionised the aviation industry in Europe. Driven by the demand for cheap travel and the deregulation of the European air transport market, operators such as Ryanair, EasyJet and Wizz Air have fundamentally changed the way we fly. This article looks at the historical development of low-cost airlines, their expansion strategies and the significant impact they have had on traditional network carriers. It also explains why some airlines failed and had to file for bankruptcy. Historical development The history of low-cost airlines in Europe began in the 1990s. Ryanair, founded in Ireland in 1985, took the business model of the American Southwest Airlines as a model and was the first to offer cheap flights within Europe. EasyJet followed in the UK in 1995 and also relied on a low-price concept. These early operators changed the market through cost-effective operating structures, high efficiency and aggressive pricing policies. Other operators such as Buzz, Go Fly and Debonair also tried to establish themselves in the market, but disappeared after a few years, often due to financial difficulties or takeovers by larger competitors. Despite these challenges, the low-cost airline market in Europe remained dynamic and grew steadily. Expansion of Ryanair, EasyJet and Wizz Air Ryanair, EasyJet and Wizz Air were able to expand strongly by pursuing a number of strategies: 1. Cost control: These airlines optimized their operational processes and relied on high utilization of their aircraft. They often flew to secondary airports that charged lower fees. 2. Fleet management: By using uniform aircraft types, they reduced maintenance costs and training costs for the crew. 3. Ancillary services: They offered low base prices and monetized ancillary services such as baggage, seat reservations and

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Christian Hein new Head of Sales & Marketing at Corendon Airlines

Christian Hein (58) is taking on the newly created position of Head of Sales & Marketing at Corendon Airlines. In this role, he will be responsible for all sales, marketing and communication activities of the holiday airline across all markets. Hein will operate from both the company headquarters in Antalya and his location near Frankfurt Airport. Yıldıray Karaer, CEO of Corendon Airlines, emphasizes the importance of Hein for the company: "We are in a challenging market environment and want to consolidate first in order to grow sustainably. With Christian Hein, we have gained an experienced sales professional who will support our medium and long-term goals." Hein brings extensive experience from the aviation and tourism industry. Originally from Hamburg, he began his career in route planning at the Swiss airline Crossair. He later worked in revenue management at Lufthansa and Swiss International Air Lines before working at Lufthansa as General Manager for Northern Europe and then as Director Global Key Account Management. From 2013, he worked for Eurowings and, as Senior Vice President Sales, played a key role in the airline's transformation. In the meantime, he also worked for the insurance group AXA before heading the German office of MSC Cruises in Munich as Managing Director from 2019 to 2024. As a European holiday airline, Corendon Airlines serves important holiday destinations in the Mediterranean and the Canary Islands. The German-speaking market is particularly important for the airline, which serves 20 airports from Germany alone. Hein commented on his new role: "Corendon Airlines is a highly interesting airline with great potential. I am looking forward to

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