German holiday trends: Türkiye remains the leader, Albania surprises with strong growth
The holiday preferences of German travellers have become clear over the past year: Turkey is the undisputed leader among the most popular travel destinations. This is the result of an analysis by the online marketing platform Localyzer, which evaluated search queries for holiday destinations from May 2023 to May 2024. What is surprising is the increasing interest in Albania, which has established itself as an up-and-coming holiday destination and has increased its search volume by over 100 percent. With an average of 160.890 monthly search queries, Turkey is the undisputed favourite destination of Germans. This preference extends across all federal states, confirming the country's popularity across the republic. Turkey offers a diverse mix of culture, history and beach holidays, which makes it particularly attractive. According to Localyzer's data, cities such as Istanbul, Antalya and Bodrum dominate the search queries. These destinations are known for their tourist infrastructure and the wide range of opportunities they offer holidaymakers. Croatia and Greece: Popular alternatives Croatia and Greece follow in the next places with an average of 84.890 and 79.070 monthly searches respectively. Both countries offer breathtaking coastal landscapes and cultural experiences that are particularly popular with families and couples. There is a slight deviation in Schleswig-Holstein, where Denmark is also one of the preferred destinations, which explains the geographical proximity and the associated easy accessibility. A notable trend is the increase in interest in Albania. With a monthly search volume of 61.750 queries, the country is in fourth place in the ranking. The growth rate is even more impressive: Since May 2023, the number of search queries has more than doubled, which represents an increase of