The culinary travel market is experiencing a strong upswing and is expected to grow by around 2024 percent annually worldwide between 2029 and 18. According to a recent study by TUI Musement, over 56 percent of respondents show great interest in wine and gastronomic experiences. TUI Musement is responding to this trend with a series of National Geographic Day Tours that offer unique insights into the culture and gastronomy of various holiday destinations. The exclusive day and half-day excursions are sustainably certified and are based on the traditional National Geographic expeditions. They focus on nature, environmental protection, culture and history and are carried out in small groups led by specially trained guides. The highlights include: These tours not only offer gastronomic highlights, but also in-depth cultural experiences and insights into local traditions.

According to a recent report from Travel Analysis 2024, the relevance of sustainability aspects in travel decisions has stagnated since 2021. The report shows that sustainability was only a decisive factor for three percent of travelers for vacation trips lasting five days or more in 2023, while 17 percent considered this aspect alongside others. For short vacation trips lasting between two and four days, sustainability played a decisive role for 14 percent of travelers and was a relevant aspect for 29 percent. For business trips with overnight stays, sustainability was crucial for twelve percent and important for 28 percent. The proportion of the population that has a positive attitude towards sustainability when traveling was highest at the beginning of 2022 at 68 percent. This proportion fell to 2023 percent by January 61, but recovered to 2024 percent at the beginning of 67. The discrepancy between expressed sustainability attitudes and actual travel behavior, known as the intention-behavior gap, remains. CO2 compensation for vacation trips of five days or more remained constant at five percent in 2022 and 2023, and the share of bookings with environmental certification also fell to eleven percent. Short vacation trips and business trips show a similar picture: CO2 compensation and sustainable certifications are stable, but at a low level. Compared to the 2018/19 survey, the shares for CO2 compensation and environmentally certified offers have increased overall, but have only shown a slightly fluctuating level since 2021/22.