In 2024, Lufthansa faces a crucial challenge: While the airline continues to struggle to break even in its core business, CEO Carsten Spohr is relying on a comprehensive premium strategy to turn things around permanently. In view of growing competition and changing travel trends, it is essential for the traditional airline to position itself in the upper segment of the market. This strategy is accompanied by massive investments in a modern fleet and the optimization of operational processes, particularly in the feeder system. The reorientation of Lufthansa's strategy Carsten Spohr announces Lufthansa's direction: "Premium, Premium, Premium." With this philosophy, the airline not only wants to improve its own offerings in the flight market, but also secure its market position in the long term. Spohr emphasizes the immense importance of Lufthansa Airlines, which alone accounts for 44 percent of the entire Lufthansa Group's turnover. Particular attention is being paid to the expansion of the intercontinental and feeder fleet, including the new long-haul product Allegris, which, together with the overhaul of the Business Class in the A380 and the new lounge areas, represents a comprehensive product offensive. The importance of the core Lufthansa brand is undisputed. The airline is not only a central part of the Lufthansa Group, but also the largest hub in the existing network. With the planned takeover of ITA Airways, Lufthansa will expand its reach to a total of six hubs, including Frankfurt, Munich, Zurich, Vienna, Brussels and Rome. This will enable more comprehensive links between the hubs and improve the availability of connecting flights. Adapting to demographic trends and travel patterns The aviation industry is constantly changing and Lufthansa must adapt to these changes. Spohr emphasizes that