
Deutsche Bahn presents new offers for travel agency sales
At the International Tourism Exchange (ITB), Deutsche Bahn (DB) presented new measures to strengthen sales through travel agencies. The innovations include the introduction of the "My Bahncard 100" for young travelers up to 27 years of age, which will be available in DB agencies from April. From July, the "Super Sparpreis Young" will follow, which will also be offered through the classic sales channel. DB wants to further expand its portfolio in travel agency sales and make the same offers available to customers as on the online platforms. In addition to these products, the "Bahn Easy" booking tool is also being expanded. With the new "Graphical Seat Display" function, travel agents can now select seats even more precisely. In addition, the system will enable the sale of Bahncards and group trips in the future, and a new mid-office tool will simplify order management. Deutsche Bahn also wants to further boost ticket sales with a saver fare campaign. This runs until the end of the month. Another important part of the sales strategy is the cooperation with more than 2.000 tourism partners, including 1.800 agencies, 200 tour operators, airlines and online platforms. In an interview with "touristik aktuell", Stefanie Berk, Head of Sales and Marketing at DB Fernverkehr, explained that the group wants to cooperate more closely with the tourism industry in order to make rail travel even more attractive for holidaymakers.