Demand for so-called "adults-only" holidays, i.e., trips without children, is steadily increasing among Austrian tourists. By summer 2025, 50 percent of TUI guests from Austria will be traveling as couples, and more and more of them are consciously choosing an adults-only hotel.
The travel group TUI is responding to this growing trend with a significant expansion of its offerings: For the coming summer, there will be over 780 such hotels in popular beach destinations to choose from, including many from its own hotel and club brands. These hotels are specifically tailored to the needs of couples and those seeking tranquility and emphasize comfort, culinary diversity, personalized service, and comprehensive pampering programs.
The trend towards “adults-only”: peace and exclusivity in focus
The trend toward adults-only hotels has become significantly stronger in recent years, reflecting a shift in vacation preferences. While family hotels continue to play a significant role, many couples and single travelers are specifically seeking peace and relaxation on vacation, far from the hustle and bustle of a family vacation. The increasing number of couples deliberately choosing an "adults-only" hotel demonstrates that the desire for togetherness and undisturbed comfort has become a significant factor in travel planning.
"Adults-only" hotels are defined by their age restriction, which is usually 16 or 18 years. This measure creates an atmosphere of peace and quiet that many adults appreciate. The focus is on relaxation, fine dining, and service tailored to the needs of adult guests. The staff can fully concentrate on adult customers, which often results in more personalized and attentive service. The hotels are typically in the four- to five-star segment and are preferably located directly on the sea, providing an idyllic setting for relaxing holidays.
This development is also a response to demographic changes in many European countries, where the proportion of childless households or older couples who value a quiet and tailored vacation is increasing. Even those with busy professional or family commitments often seek an oasis of tranquility on vacation.
Tui's offer in the Mediterranean
TUI has recognized the signs of the times and significantly expanded its portfolio of adults-only hotels in the Mediterranean. The selection includes various concepts aimed at different preferences:
Tui Blue Oceanis Beach Resort & Spa, Kos (Greece):
For those seeking tranquility and a romantic escape, this resort on the Greek island of Kos offers an ideal setting. It is nestled amidst pine and palm groves and boasts magnificent sea views. The hotel distinguishes itself through its culinary diversity and an evening program tailored to adults, including sophisticated live music at the bar and dance performances. A special feature is the hotel's own Oceanis Farm, which offers guests insights into Kos agriculture and supplies the hotel with fresh, local produce such as tomatoes, zucchini, mangoes, passion fruit, and high-quality virgin olive oil. This offers an authentic culinary experience that underscores the resort's regional ties.
Tui Magic Life Candia Maris, Crete (Greece):
This hotel in Crete is ideal for guests who want to be active on vacation. Here, visitors can work out with the trendy sport of padel tennis or take part in massages and dance classes designed specifically for couples. Relaxation is guaranteed by the relaxation pool or the exclusive Residence rooms with private pools and private gardens, offering direct views of the sea. Another special feature is the so-called "Magic Angels," which offer travelers the opportunity to easily find sports buddies or nice people for entertainment and partying on vacation. This appeals to guests who want both peace and quiet and social interaction on vacation.
Atlantica Imperial Resort, Rhodes (Greece):
The spacious Atlantica Imperial Resort on Rhodes offers couples a luxurious retreat. The hotel features four restaurants serving excellent Greek, Mediterranean, and Asian delicacies. Upon request, guests can enjoy exclusive experiences such as candlelight or gourmet dinners and wine tastings. The hotel's gourmet restaurant, "Blue Bay," was honored in 2023 and selected among the 200 best Greek restaurants, underscoring the high quality of its culinary offerings. Such accolades contribute to the resort's appeal and appeal to discerning palates.
Tui Suneo La Conchiglia, Tropea (Italy):
At the tip of Italy's boot, near the picturesque town of Tropea in Calabria, the Tui Suneo La Conchiglia is perched on a cliff. This hotel caters to budget-conscious adults, yet still offers beautiful panoramic views of the sea and the coast. It offers a diverse range of sports and entertainment options, ensuring active relaxation. The fine sandy private beach, "Beach Club La Conchiglia," is accessible either on foot in about 400 meters or conveniently accessible via a free shuttle transfer, offering guests flexibility and convenience. The combination of an attractive location, diverse offerings, and affordable prices makes this hotel a popular choice for couples looking for good value for money.
Riu San Francisco, Playa de Palma (Mallorca, Spain):
Located on Mallorca's lively Playa de Palma, the Riu San Francisco is separated from the beach only by the promenade. This hotel, which accepts guests 18 years and older, offers a relaxing beach holiday. The friendly service at the hotel and the pleasant atmosphere at the bars and pool contribute to a relaxing, feel-good holiday. Mallorca remains one of the most popular holiday destinations for Austrians, and the Riu San Francisco offers an adults-only option in a lively environment.
The future of adult holidays
The trend toward "adults-only" hotels is likely to continue in the coming years, as more and more travel providers and hoteliers respond to this growing market niche. The increasing differentiation of offerings makes it possible to better serve the specific needs of different travel groups. For couples and those seeking peace and quiet, these specialized hotels offer the certainty of spending a vacation in an environment tailored to their ideas of relaxation and togetherness.
The continuous expansion of their portfolios by major tour operators like TUI is an indicator that the "adults-only" market is not just a temporary phenomenon, but an established segment in tourism. Investments in quality, service, and tailor-made programs will be crucial to remaining successful in this competitive field and meeting the expectations of this discerning clientele.
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