Austrian Airlines is restructuring its communications, marketing, and brand management departments effective April 1, 2025. Ingrid Gogl will head the newly created "Brand & Communication" department. With this step, the airline aims to standardize its external image and strengthen its brand presence. Gogl joins from TGW Logistics, where she served as Director of Marketing, Communications & Brand since 2023.
Ingrid Gogl has extensive experience in communications, marketing, and brand strategy. Previously, she worked at ÖBB Holding, among other things, where she helped establish and manage the Communications Newsroom. At Yunex Traffic in Munich, a spin-off of Siemens ITS, she was responsible for establishing the brand as Vice President of Marketing & Communications. Her professional career also includes expertise in sales, business development, and transformation processes.
In the newly created "Brand & Communication" department, the existing responsibilities will largely remain the same. Barbara Greul will continue to be responsible for external and internal communications, while Aniela Sulej will be in charge of marketing and advertising. The position of "Head of Brand Strategy & Design" is currently vacant. Gogl plans to further develop the Austrian Airlines brand through an integrated, 360-degree approach and to more efficiently integrate the various communication channels.
According to Austrian Airlines CEO Annette Mann, the restructuring is intended to lay the foundation for a stronger brand presence in the coming years. Especially in view of the company's 70th anniversary in 2027, the airline is striving for a unified and powerful external image.
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