Iva Svobodová is the new Managing Director of Student Agency Travel. With her appointment, the company aims to further strengthen its market position as a leading provider for independent travelers. Svobodová brings extensive experience in business process management, IT innovation, and team leadership and will strategically develop the travel platform.
One focus of their work is simplifying the booking process. According to current surveys, travelers spend an average of up to four hours comparing flight and vacation offers. Student Agency Travel therefore relies on transparent pricing and consolidating all travel offers on a single platform. This includes airline tickets, package tours, language stays, and accommodations in the company's own RegioJet Hotels.
The company's new strategy aims to provide customers with a time-saving and user-friendly booking experience. Personal advice remains a central component of the business model. Despite advancing digitalization, the company says that around 35 percent of customers prefer direct contact with a travel advisor. Accordingly, personal service will be maintained at the branches in Prague, Brno, and Ostrava, as well as via telephone customer support.
The change at the top also involves a modernization of the offering. Student Agency Travel, already established as the market leader in airline tickets and the second-largest provider of vacation travel in the Czech Republic, intends to further expand its position. The combination of digital innovation, personalized service, and transparent pricing will continue to position the company as the first choice for independent travelers.
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