Israeli airline El Al has completed the extensive renovation of its exclusive TOP Lounge in Terminal 3 of Ben Gurion Airport and resumed operations for its Top Platinum members.
The reopening is part of the company's long-term strategy to systematically expand its service offerings for the top customer segment and adapt them to international standards of the luxury hotel industry. As part of the redesign, the entire infrastructure of the premises was fundamentally renewed to meet the needs of business travelers and discerning private clients.
The architectural direction of the project was in the hands of the renowned firm Orly Shrem Architects, which specializes in the design of luxury properties. In collaboration with several international partner companies, a modern spatial concept was implemented, encompassing various functional areas. While Pitaro Hecht was responsible for the designer furniture, Samsung supplied an integrated system of high-resolution displays for information and entertainment. The structural finishing of the surfaces, including the floor and wall coverings, was carried out by the specialist HeziBank to ensure a unified and high-quality appearance.
In addition to the visual upgrades, particular emphasis was placed on the functional layout of the lounge. Spacious reception areas were created, along with spatially separated zones designed for either relaxation or focused work. CEO Levy Halevy emphasized during the unveiling of the new facilities that the investment in the TOP Lounge represents a clear commitment to strengthening customer loyalty in the premium segment. The modernization aims to create a seamless hospitality experience that begins even before departure and solidifies the airline's status as a leading provider in the region.
Industry observers also see this move as a reaction to increasing competition in Tel Aviv's airport infrastructure. With international airlines constantly upgrading their lounges worldwide, El Al is under pressure to maintain a competitive level of service for frequent flyers. The renovation of the TOP Lounge follows previous adjustments to the airline's in-flight product and represents another step in the comprehensive modernization of the Israeli national airline's overall brand identity.