Lufthansa, one of Europe's leading airlines, is once again adjusting its pricing and fee structure, which will have a significant impact on travelers from August 13, 2024. In a surprise twist, seat selection in the "Economy Light" fare on long-haul flights will be subject to a charge. This measure is part of a broader trend among airlines to introduce additional costs for various services in order to generate additional revenue.

From August 13, 2024, passengers who book an "Economy Light" ticket with Lufthansa will have to pay a fee of EUR 28,00 per seat and flight to select a preferred seat on board. This change only affects the "Economy Light" fare on long-haul flights, which in the past allowed the choice of seat free of charge at check-in. Until now, travelers could choose their seats free of charge within this basic fare, which was a welcome option for many, especially for those who wanted to secure a specific seat in advance.

However, Lufthansa has clarified that this fee does not apply to all passengers. Holders of Senator or HON status are exempt from the new rule. These status customers, who are classified in the higher frequent flyer status categories of Lufthansa and Star Alliance, will retain their privileges, including free seat selection. This is part of the airline's strategy to reward its loyal customers while also opening up new sources of revenue.

Background and industry comparison

The decision to introduce seat reservation fees reflects a broader trend in the airline industry that is increasingly relying on charging additional fees and adjusting fares. While introducing fees for ancillary services such as meals, baggage and now seat reservations has become the norm for many airlines, customers often have mixed reactions to such changes.

According to an analysis of the aviation industry by the International Air Transport Association, many airlines have adapted their business models to not only charge the base price for airline tickets, but also introduce additional fees for a variety of services. This development is particularly pronounced among low-cost carriers, but has also reached traditional airlines such as Lufthansa, which try to maximize their revenue through various fees.

Reactions and possible effects

Customers' reaction to these new fees will be crucial in assessing whether Lufthansa and other airlines are successful with this strategy. Critics argue that such fees reduce the transparency of ticket prices and create additional burdens for travelers. On the other hand, these measures could represent a necessary source of income for airlines, especially given the increased operating costs and economic uncertainties currently shaping the industry.

Some travelers may also welcome the flexibility to pay the price for a preferred seat assignment, while others may consider booking in a higher fare to avoid additional fees. The impact on booking habits and customer satisfaction is expected to be closely monitored.

Lufthansa's decision to charge for seat reservation in the "Economy Light" fare on long-haul flights from August 13, 2024, is part of an ongoing trend in the aviation industry towards more fees and additional revenue streams. While the new fees mean additional costs for some travelers, the airline's status customers will retain their privileges. The impact of this change on booking behavior and customer satisfaction will determine the coming months.