Trail running is increasingly becoming a significant factor in alpine tourism. What was once considered a niche sport for a small group of ambitious mountain runners is now an attractive offering for numerous tourism destinations. However, a successful trail running concept requires more than just hiking trails – well-thought-out routing, local support, and authentic experiences are crucial.
Gerhard Gstettner, an experienced expert in alpine product development, emphasizes that the design of trails must be adapted to the specific needs of trail runners. "It's not enough to simply repurpose existing trails," explains Gstettner. Important criteria are the balance of elevation, terrain, and route variety. Runners are looking for a mix of technical challenges and smooth sections, combined with an intense nature experience.
Another key element for success is the involvement of the local population and regional stakeholders. Without the support of mountain hut owners, mountain guides, and sports clubs, an offering cannot survive in the long term. Early collaborations create acceptance and ensure close integration with regional structures. Gstettner points to his successful projects in Seefeld, Warth-Schröcken, and the Wilder Kaiser, where he emphasized the active involvement of the local population and a practice-oriented approach.
Communication also plays a crucial role. Trail runners value authenticity and a connection to nature – catchy advertising slogans don't cut it here. Instead, credible messages and genuine experiences are needed. Gstettner, who has worked in alpine tourism development for over 17 years, emphasizes the importance of practical experience: "Only those who truly understand the needs of athletes, vacationers, and tourism professionals can develop sustainable concepts."
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