Travelcoup, the first company in Europe to establish a dedicated semi-private jet concept, is driving the professionalization of its customer service and sales. Since January 1, 2026, Lena Jacobs has held the newly created position of Customer Care & Relationship Manager.
With this appointment, the company is responding to the increasing demand for exclusive travel options and aiming for closer collaboration with travel agencies, travel agents, and discerning private clients. Jacobs will serve as the central point of contact for complex booking processes, the organization of full charters, and individual special requests in the premium segment.
The new appointment brings extensive expertise from the international aviation industry to the company. Lena Jacobs has more than ten years of experience, gained in areas such as private jet management at Atlas Air Service AG and advising international clients at the law firm White & Case LLP. Her academic background in tourism and hospitality, as well as her practical experience as a cabin crew instructor, complement her profile for the high-end service sector. According to CEO Niclas Seitz, hiring Jacobs is a strategic step to further strengthen quality standards in operations.
Travelcoup's business model is based on the use of two specially configured Embraer aircraft, which feature significantly reduced seating compared to conventional airlines to provide a more private flight experience. The company's main route continues to connect key European hubs with Mallorca, while destinations such as Nice, Ibiza, and Sylt complement its portfolio. The increased staffing is intended to streamline the handling of ancillary services, such as travel with pets or the coordination of corporate charters. Industry analysts see the expansion of the service area as a necessary response to growing competition in the niche market of premium mid-haul flights. With this team expansion, Travelcoup underscores its intention to permanently close the gap between the classic business class of major airlines and the costly private charter option. While technical fleet management remains a focus, personalized support for sales partners is gaining importance in securing market share in Germany and Switzerland. The company anticipates that the combination of exclusive hardware and specialized customer relationship management will increase customer loyalty in the luxury travel segment over the long term.