Tyrolean tourism is reporting a slight decline in arrivals and overnight stays for the current winter season, after a strong first half was offset by a weaker second period. According to the interim results as of the end of March, arrivals are down 0,8 percent and overnight stays 1,3 percent compared to the previous year. However, the postponement of Easter to April suggests that the season will achieve a balanced result overall. Industry representatives are optimistic about the coming summer and emphasize the continued important role of tourism for the Tyrolean economy.
The winter season, which runs until April 30, saw very positive development from November to January. However, the second half was impacted by a lack of natural snow, subdued market demand, and the absence of a leap day, leading to a slight decline despite good slope conditions. After five of six months, 24,1 million overnight stays and 5,5 million arrivals were recorded. The average length of stay remained constant at 4,4 days. State Minister for Tourism Mario Gerber emphasized the industry's strong commitment to adapting to changing conditions and enlivening the off-season with events.
An initial value added calculation by MCI Tourism for the 2024/25 winter season resulted in €3,6 billion, which, adjusted for inflation, is only slightly below the previous year. The seasonal tourism barometer showed that 60 percent of accommodation providers are satisfied with their economic results. Developments in the most important source markets were mixed: While overnight stays by German guests fell by 4,7 percent to 12,0 million, there were increases from the Netherlands (+4,2%) and Austria (+2,2%). In terms of accommodation, commercial vacation homes recorded growth of 4,8 percent, while the hotel industry recorded slight declines.
Tyrolean tourism professionals are optimistic about the coming summer. Around three-quarters of accommodation providers are satisfied or very satisfied with the current booking situation. The situation is particularly positive in the most important source market, Germany, where 92 percent of respondents report bookings that are as good or better than last year. The price and booking monitoring conducted by Tirol Werbung also supports this positive outlook. About half of the providers expect to be able to maintain last year's results this summer, and 28 percent even anticipate an increase in sales.
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