Vienna Tourism looks back on an overall positive 2024/2025 winter season, which saw increases in arrivals and overnight stays despite a difficult economic environment. After a strong start to the season and a slight slowdown in February and March, arrivals increased by 2,2 percent and overnight stays by 1,3 percent compared to the previous year. The months of November to January and April in particular contributed to this positive result.
However, the economic situation in Germany also left its mark on Vienna's tourism industry, with a slight decline in overnight stays by German guests of 0,2 percent. The US market, however, performed well, recording significant growth of 12,7 percent and thus becoming one of the four most important source markets for Vienna, behind Germany, Austria, and the United Kingdom.
The average length of stay for guests in Vienna remained stable at 3,8 nights. Growth was particularly evident in Israel and Austria, while the United Kingdom lost a slight share. It should be noted that the actual number of overnight stays may be even higher, as many stays in private accommodations are not statistically recorded. Vienna Tourism is cautiously optimistic about the coming summer season.
The results of the winter season indicate that Vienna has maintained its attractiveness as a travel destination despite global economic fluctuations. Diversification of source markets, particularly strong growth from the United States, appears to have played an important role in stabilizing overnight stays. Cautious optimism for the summer suggests that this positive trend could continue.
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