The Pakistani Air Arabia subsidiary "Fly Jinnah" has presented its future livery and the associated brand identity. Although this is reminiscent of the partner, it still stands out in some aspects.
The company describes it as follows: "The visual brand identity of 'Fly Jinnah', with the brand acronym 'FJ', has chosen bright red as the main colour to reflect the young and modern spirit of the airline, while the logo and brand identity, consisting of the unique font and round symbol, reflect movement and continuity. The brand values are Ambition - providing real value to customers and connecting communities around the world; Sincerity - honesty and a willingness to achieve and grow while striving for improvement; and Inventiveness - developing creative solutions while remaining focused, practical and efficient. Inspired by the logo and brand ethos, Fly Jinnah's aircraft livery reflects a modern airline that is aspirational, energetic and constantly on the move."
Iqbal Ali Lakhani, Chairman, Fly Jinnah, said, "The new visual identity of Fly Jinnah has been carefully chosen to reflect the evolution and progress of aviation needs in Pakistan. 'Fly Jinnah' will not only serve Pakistan's aviation industry but will also contribute to the country's infrastructure, tourism, business travel and create new jobs. Fly Jinnah will be a catalyst for the country's economic growth."
Fly Jinnah is in the process of obtaining a Local Air Operator's Certificate (AOC) that will give the airline the right to operate flights. The airline will initially be based in Karachi and operate a number of domestic routes in Pakistan before expanding its route network internationally.
and 