The Alltours Group is looking back on a record year. In the 2023/24 financial year, the tour operator achieved the best result in its 50-year history, underlining its reputation as one of the leading players in the tourism industry. With sales of EUR 2,322 billion and profits of EUR 99,6 million, Alltours was able to achieve impressive growth rates, which were underpinned by increased guest numbers, new hotel projects and a wide range of offers in over 200 travel destinations.
The 2023/24 financial year marks an extraordinary phase for Alltours: The number of guests exceeded the two million mark for the first time, increasing by 17 percent to 2,291 million. At the same time, sales increased by 16 percent, while profits even grew by 31 percent compared to the previous year. These successes reflect the growing desire to travel, which is being encouraged by the increasing importance of package tours and the attractiveness of exclusive products. Particularly noteworthy is the growth in Turkey and Egypt, where sales increased by around 30 percent.
Willi Verhuven, owner and managing partner of the group, emphasized the solid economic foundation of his company at a press conference. With an equity ratio of over 64 percent, Alltours is in a position to forego outside capital, even for new investments in the in-house hotel chain allsun Hotels.
Successful business model and innovative strategy
Alltours' success model is based on a diversified market presence and a strong sales network. With more than 8.200 travel agency partners who handle around 60 percent of bookings, as well as a growing online business, the company is flexible and future-oriented.
A unique selling point of the group is the exclusive own brands alltoura Club Hotels and allsun Hotels. These contributed significantly to the record result and are to be expanded further in 2025. Alltours is planning to open two new allsun hotels on Crete as well as new alltoura Club Hotels on Rhodes, Crete and in Antalya.
Outlook: Growth and stability in difficult times
The outlook for the 2024/25 financial year is promising. Despite global uncertainties, demand for package holidays remains stable. According to Verhuven, "the daily negative news" is contributing to consumers increasingly viewing holiday travel as an escape from everyday life. Alltours expects sales growth of at least 10 percent and has already recorded strong booking volumes with attractive early bird discounts of up to 55 percent.
Pricing also remains moderate: for many destinations, prices are stable or even fallen. Alltours offers a wide range of travel destinations, from Mallorca and Greece to long-haul destinations such as the Caribbean, Asia and the Indian Ocean. The Canary Islands and Egypt are particularly popular at the moment.