The Austrian lemonade brand Almdudler in collaboration with the designer Marina Hoermanseder an exclusive “Oktoberfest editionThe limited edition in 0,35-liter reusable glass bottles comes in a new traditional costume look and will be available from September 21st at the “Munich Oktoberfest" in the Beetle tent Celebrate the premiere. This year, Almdudler is the official license partner of the City of Munich for the first time.
Marina Hoermanseder has redesigned the famous Almdudler traditional costume pair, incorporating her signature buckle elements into the design. The collection, described as a blend of tradition and pop culture, includes the bottles as well as T-shirts, sweaters, and clay jugs. These will be available in the Almdudler online shop from the end of August. The designer, famous for her creations for celebrities, explained that she wanted to "modernize the traditional costume with a wink."
The limited Almdudler edition will be available from September to October 2025 at the festival grounds and in selected Munich restaurants. These include the Käfer Wiesn-Tannen, the Hofbräukeller, the Haxnbauer and Beer garden at the Chinese TowerWith this edition, Almdudler wants to underscore its connection to the culinary world and the Oktoberfest. Even for those who can't travel to Munich for the Oktoberfest, the edition will be available in the online shop from the end of August.
Almdudler's marketing strategy of refreshing the traditional brand through collaborations with prominent designers has already garnered attention in the past. The partnership with the City of Munich as a licensee for Oktoberfest opens up new distribution channels for the company and enables a stronger presence at one of the world's largest folk festivals. The limited edition is aimed at collectors and enthusiasts of the brand.