
Dertour Group is accelerating the expansion of its hotel division under new management
Ingo Burmester, CEO of the Dertour Group's hotel division, has presented a comprehensive growth strategy for the coming decade. By 2030, the group plans to expand its current portfolio from 120 to a total of 180 hotels, representing an increase of 50 percent. This expansion will focus on both self-drive holidays in Central Europe and medium- and long-haul destinations. Nine new openings are already planned for 2026, with a focus on the Mediterranean region. Particular emphasis will be placed on the emerging brand Ananea, which, due to strong demand from hotel owners, will already have twelve active properties this year. To efficiently manage this growth, the Dertour Group established a new Hotel Board in March 2026, headed by Burmester. This body consolidates key functions across all twelve hotel brands, operating in 15 different destinations. The reorganization involves merging the previously separate Operations and Commercial departments. While the central Operations division manages brands such as Aldiana, Sentido, and Calimera, the Commercial division now centrally controls functions like brand marketing, e-commerce, and revenue management. DSR Hotel Holding, the majority-owned subsidiary based in Hamburg, remains unaffected by this integration and retains its independent management. The financial foundation of the hotel division, which currently comprises 22.000 rooms and generates approximately €600 million in revenue, is to be strengthened through closer integration with travel agency sales. Burmester plans to increase the share of travel agency sales for DSR's land-based hotels from the current five percent to up to 20 percent. Regarding operating models, the company is focusing on...








