Brussels Airlines is gearing up for the coming summer months, which traditionally mark a peak season for the aviation industry. With more than 1,2 million passengers expected in July and August 2024, the Belgian airline has expanded its fleet capacity and service offering to ensure smooth operations.
Popular destinations include European islands such as Zakynthos, Corfu and Rhodes, as well as the Canary Islands of Gran Canaria, Mallorca and Lanzarote. Brussels Airlines also sees high demand for city breaks, especially in milder climates such as Stockholm and Gothenburg in Sweden.
International long-haul flights to North America, including direct flights to New York JFK and Washington DC, are also in high demand. Holiday destinations such as Hurghada in Egypt and Antalya in Turkey are also very popular.
To cope with the rush, Brussels Airlines has expanded its aircraft fleet and hired additional staff, including 180 cabin crew members, 64 pilots, 40 passenger service representatives and 70 summer students for ground staff. The improvement of the chatbot on the website as well as the introduction of a pre-seating robot within the Lufthansa Group are intended to provide passengers with an improved travel experience.
CEO Tilman Reinshagen stressed the importance of the team's preparation and commitment to ensure reliable operations during the busy summer months. Brussels Airlines is also responding to the increasing demand for premium services by introducing Business Class on all flights to popular holiday destinations.
and 