Comeback: Tui digs up First Choice brand

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The First Choice brand, which has been dormant for some time, is set to celebrate its comeback as a booking platform. In cooperation with Byway, Tui also wants to focus on trips that involve arrival and departure by train. 

The traditional brand First Choice was taken over by Tui in 2007 and gradually withdrawn from the market. After the revival, this should not be made available in travel agencies, but only through direct sales via the Internet and hotlines. 

Tui logo (Photo: Robert Spohr).
Tui logo (Photo: Robert Spohr).