Dertour Suisse/Kuoni is creating a new management division “Digital Commerce & Transformation” on September 1, 2024 and appointing Niels Bartel as Chief Digital Officer.
With this step, the company wants to expand its digital infrastructure while continuing to pursue the omnichannel approach in order to be able to serve customers seamlessly across different channels. Bartel brings with him over 15 years of experience in digital commerce and the implementation of omnichannel strategies. The IT, marketing and e-commerce areas will be brought together under his leadership in order to further increase the company's competitiveness and service quality.
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