Discover Airlines, a subsidiary of Lufthansa, will be introducing a new safety video for its long-haul flights on board the A18 fleet from September 2024, 330. The video, which is available in both German and English, replaces the safety instructions previously presented by the crew and is intended to relieve cabin crew of the burden of flight preparations. With a length of 3:55 minutes per language, the video not only offers safety-relevant information, but also visual impressions of various travel destinations to get passengers in the mood for their vacation during the flight.
The video was produced in collaboration with the creative agency Scholz & Friends and Liveframe GmbH and filmed in their studios in Dreieich. A special highlight is that the actors in the video are from the cabin crew of Discover Airlines, which gives the video a personal and authentic touch. The subtitles in both languages are intended to ensure that all passengers understand the important safety information.
The decision to use a pre-recorded safety video is in line with the trend of many international airlines that rely on standardized videos to ensure that safety demonstrations run smoothly while keeping passengers entertained. With this step, Discover Airlines is also following other Lufthansa subsidiaries that have already introduced similar videos on board.
The new video is not only designed to simplify the crew's daily work, but also to provide passengers with a more efficient and pleasant flight experience. The use of subtitles in both languages ensures that international passengers can better understand the safety information. In addition, the video's visual design highlights the airline's most important holiday destinations, which is intended to increase anticipation of the upcoming holiday.