If the EU Commission has its way, the traditional name Alitalia could soon be history. The competition watchdogs demand that the successor company Ita refrain from using the brand. Alitalia is to be handled transparently.
The new state airline is scheduled to take off in spring 2021 with just 52 aircraft. Only about half of Alitalia's employees are said to find a new job at Ita. The EU Commission is now setting as a condition for the approximately three billion euro measure by the Italian state that the new carrier is no longer in the air under the name Alitalia. The competition watchdogs want to prevent the impression of a seamless transition from being created.
Other conditions that Brussels sent to Rome include that Alitalia's technology and ground services cannot be transferred to Ita. The state has already committed itself to the fact that the new airline will initially concentrate its offer on Rome-Fiumicino and Milan-Linate. Most recently, the Italian politicians brought up the brand name ITAliana.
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