Crews of the German airline are wearing white sports shoes with the Eurowings logo with their uniforms for the first time this Friday.
The airline from the Lufthansa Group wants to meet the request of the workforce for a sporty travel companion, according to a press release. The sports shoes from the cooperation partner Puma were available free of charge and delivered free of charge. From now on, the all-white sneakers with the Eurowings logo can be worn not only privately and in the office, but also on board Eurowings flights - always on selected Fridays, the so-called "Sneaker Flydays". The next Sneaker Flyday will take place on Friday, October 7th, and then always on the first Friday of each month.
"A sports shoe with a uniform? Sneakers as part of the business look? While it would have been unthinkable to wear sports shoes in business life in the past, sneakers are now suitable almost all over the world and at all times. Like no other piece of clothing, the sneaker symbolizes the change in the zeitgeist that combines business and casual through a relaxed dress code," the airline said in a press release.
Eurowings now wants to show that the sporty outfit also fits in with its realignment as a value airline - far beyond Germany. In addition to Eurowings Germany, flight operations Eurowings Europe will also take part in the "Sneaker Flydays" - with sporting stations in Mallorca, Stockholm, Prague, Salzburg and Pristina.
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