In the Hamburg district of St. Pauli, a Hard Rock Hotel is to be opened in an unusual location. A former bunker from the Second World War was taken over and converted into an accommodation facility.

The new building, which will be located near the Millerntor stadium of the FC St. Pauli football club, will open its doors under the name “Reverb by Hard Rock Hotel”. It is aimed primarily at "modern music lovers" and also wants to establish itself as an event center for up-and-coming artists.

The bunker hotel project is not entirely new, as it was originally intended to be opened under the NH Hotels brand NHow. But those responsible later decided to use the hard rock brand. The "bunker" is to have around 134 beds in various categories in the future.

The specific opening date has not yet been set because the renovation and renovation work is currently underway. As soon as it is clear when the new bunker hotel can go into operation, the bookings will be approved. The project managers assume that it will be ready within the next six months. You want to start selling about three months in advance.