The Lufthansa subsidiary Eurowings has hired the TV presenter Kai Pflaume as an advertising medium. This will act as a testimonial for the low-cost airline, which has recently started calling itself a holiday airline.
“Eurowings and its almost 5.000 employees not only stand for a passion for flying, but also for the ability to connect people and fulfill millions of vacation dreams. I am convinced that we are a perfect match and I am really looking forward to getting young and old excited about traveling and vacationing together with Eurowings,” says Kai Pflaume.