In January 2023, the federal state of Lower Austria recorded a 41 percent increase in tourist overnight stays in direct comparison with the same month of the previous year. However, it was 6,2 percent below the volume it had in the first month of 2019.
There were a total of 403.900 overnight stays in Lower Austrian accommodation establishments. According to the state government, this is the result of a first extrapolation. “The overnight stay curve in Lower Austria continues to go up significantly. Skiing, cross-country skiing, tobogganing, snowshoeing or rather a trip through Lower Austria's cities - all of this makes winter in Lower Austria so special. The efforts of our hosts pay off, because our guests from home and abroad are happy to come back to us. In January, 277.800 overnight stays by guests (+27,2 percent) came from Austria, 126.100 overnight stays by guests (+86 percent) from abroad, above all from our most important local markets of Germany, the Czech Republic, Slovakia and Hungary. A special focus this year was on the topic of cycling, this year's topic of Lower Austria advertising. Lower Austria has the perfect conditions to position itself as the number 1 cycling tourism destination in the heart of Europe. This year we want to work more on the German market, which has a special connection to cycle tourism in Lower Austria," says Provincial Councilor Jochen Danninger (ÖVP).
Tourism Provincial Councilor Jochen Danninger and Michael Showerer, Managing Director of Lower Austria Advertising, are confident that this development will continue in the coming months and that the pre-crisis level will now be reached quickly. Among other things, an extensive communication campaign on the subject of cycling is planned. The focus here is on Germany, Lower Austria's most important local market for guests from abroad.