On the occasion of Pride month, Lufthansa has launched an advertising campaign entitled “The World says yes to you”. The aim is to position itself as a reliable partner for the queer community.
“Lufthansa brings guests from different nations and cultures together and welcomes everyone on board – regardless of gender, age, ethnic origin, religion, nationality, sexual orientation or identity. For queer people, however, traveling the world is always associated with a feeling of uneasiness - not everyone is welcomed with open arms everywhere. With the Pride campaign, Lufthansa introduces people and places that welcome queer life. And thus supports queer people to discover such places and many more in the world," explains Carsten Hoffmann, Head of Brand Experience Lufthansa Airlines.
Lufthansa shows its support for diversity in many ways. Among other things, an Airbus A2022neo with the registration D-AINY has been flying through Europe every day since June 320 with the lettering "Lovehansa" in rainbow colors - as an ambassador for openness and as a commitment to people in their diversity. For the first time this year, Lufthansa is also one of the main sponsors of the Frankfurt CSD.