The renowned Barcelo Hotel Group, one of Spain's leading hotel chains, has opened its second hotel in Germany, expanding its presence in Central Europe. The group's latest project is located in the heart of the historic city of Dresden and is called Occidental Dresden Newa.
It is the Spanish group's second hotel in Germany, after the Barcelo Hamburg has been operating successfully for years. This takeover and reopening is a strategic step by the group to establish its Occidental brand on the German market and to appeal to an increasingly international clientele.
A new era for the former Pullman Dresden Newa
The Occidental Dresden Newa was created from the former Pullman Dresden Newa and thus already has a long tradition in the Dresden hotel market. The building, a striking 14-story high-rise, offers 319 rooms and promises guests a unique experience in a prime city center location, not far from sights such as the famous Frauenkirche and the Dresden Zwinger. For the takeover, the Barcelo Hotel Group renovated the four-star hotel and partially revised the interior design. The comprehensive redesign of the building is set to continue next year, with the hotel then being adapted even more to the design and style of the Occidental brand.
The hotel complex is equipped with two restaurants and two bars, which offer guests a wide range of gastronomic options, including both local and international cuisine. In addition to the gastronomic area, the hotel has seven event rooms, which offer a wide range of options for business travelers and event planners. With modern technology and space for events of all kinds, the Occidental Dresden Newa aims to appeal to both business travelers and vacationers, thus offering an interesting mix of conference and leisure hotel.
The Occidental brand: comfort and elegance for modern travelers
The Occidental brand, which operates under the umbrella brand of the Barcelo Hotel Group, is known for its modern yet elegant style that combines comfort and innovation. The brand's hotels are aimed particularly at travelers who value excellent service and a high degree of flexibility. With this acquisition, the Barcelo Hotel Group wants to further strengthen the Occidental brand in Europe and at the same time increase the attractiveness of the Dresden location. As part of the Spanish chain, guests can also benefit from loyalty programs and discounts that the Barcelo Hotel Group offers worldwide.
The Barcelo Hotel Group already has over 270 hotels in more than 25 countries and is one of the world's best-known brands in the luxury and holiday hotel sector. In addition to the Occidental brand, the group also includes the well-known brands Royal Hideaway, Barcelo and Allegro. This variety of brands means the company serves various segments, from inexpensive holiday resorts to upscale business hotels. The takeover of the Dresden hotel is therefore part of a strategic expansion plan that is intended to further expand the company's presence in Europe.
The Barcelo Hamburg and the expansion in Europe
With the reopening of the Dresden hotel, the Barcelo Hotel Group is consistently pursuing its expansion strategy in Central Europe. The Barcelo Hamburg was the group's first hotel to open in Germany in 2012 and has since established itself as a popular address for business and city travelers. In Hamburg, the company relies on a modern, minimalist design that attracts guests from all over the world. This successful model is now to be transferred to the new location in Dresden.
In addition to Germany, the Barcelo Hotel Group has also expanded its presence in Central Europe in countries such as Slovenia, Poland, Hungary, Italy and the Czech Republic. The group operates a total of eleven hotels in this region, offering travelers in Europe a wide selection of accommodations that impress with both high-quality facilities and a central location. The choice of Dresden as a location is no coincidence: the city on the Elbe has developed into a popular travel destination in recent years, attracting both culturally interested tourists and business travelers.
Future prospects and significance for Dresden
The opening of the Occidental Dresden Newa marks a further step to strengthen the international hotel market in Germany and position Dresden as an attractive location for hotel chains and tourism. The comprehensive renovation of the hotel, which is planned for next year, will help to further modernize the city's tourist infrastructure and enrich the stay for international guests. The Barcelo Hotel Group sees great potential in Germany and plans to further expand its presence.
With the new hotel, visitors can now enjoy the characteristic ambience of the Occidental brand, which is characterized by modern comfort and excellent service quality. The central location near Dresden's historical sights makes the Occidental Dresden Newa a perfect choice for travelers who want to explore the city and its culture, but also for companies looking for a conference hotel in one of Germany's most beautiful cities.
A Spanish success model in Germany?
The Occidental Dresden Newa is another milestone for the Barcelo Hotel Group and underlines the importance of the German market for international hotel chains. With the opening of the Dresden hotel, the group is further establishing itself in Europe and offering travelers modern, comfortable accommodation in a city known for its rich history and cultural diversity. The combination of first-class service, modern design and a central location promises to make the new hotel a magnet for national and international guests.
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