Summer 2024: Alltours adapts offers to changing trends

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According to the assessment of the tour operator Alltours, demand for holiday trips will not decline in the coming 2023/24 travel season either. The company sees two strong trends and has expanded its new program for summer 2024 accordingly.

On the one hand, families have it more difficult. They usually have to travel during the peak season and the relatively high price increases last season hit them particularly hard.

The company is already seeing these effects on bookings from families in the current winter season. What can be observed are:

  • more price-conscious bookings
  • a shorter length of stay
  • an increasing demand for destinations with above-average price-performance ratio
  • a growing demand for all-inclusive offers

Alltours has therefore further expanded its range of family products for summer 2024:

  • Children up to 2 years old are always included
  • Free overnight stay for children up to 14 years in many hotels
  • Expansion of all-inclusive family offerings in countries such as Bulgaria, Tunisia, Egypt and Turkey. These countries offer very good value for money
  • Expansion of destinations with personal travel, including Germany, Croatia, Italy and Spain
  • Greater range of inexpensive accommodation options for families, for example mobile homes, holiday parks such as the Center Parks or the Happy Camps in Italy, France and Croatia
  • Demand in the premium segment is increasing

At the same time, Alltours sees another trend in the upper segment. The demand is increasing for:

  • Hotels in the 5-star category
  • luxurious adults-only hotels
  • high-quality wellness offers
  • Offered in the premium segment that offer a high level of privacy, for example in the Maldives and Mauritius
  • Long-distance travel, including to Thailand, Indonesia, Mexico, Cuba and the Dominican Republic
Allsun Hotel Orient Beach (Photo: Alltours).
Allsun Hotel Orient Beach (Photo: Alltours).