Swiss International Air Lines (Swiss) has launched a new marketing campaign under the slogan “Swiss all the way”, which focuses on the seamless and authentic travel experience for its passengers.
The campaign was developed in collaboration with the agency thjnk and highlights Swiss service quality as a key feature. An emotional advertising film showcases the ease of traveling with Swiss, supported by other shorter films that highlight the airline's specific service offerings. Swiss aims to improve the travel experience from booking to arrival through comprehensive service and hospitality, thereby strengthening its position in the market.
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