The Mora: Tui launches new 5-star hotel brand

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With “The Mora”, the Tui Group is expanding its portfolio in the hotel sector. The brand is in the luxury class and is intended to appeal to people with high incomes who value experiences.

For this purpose, a hotel on Zanzibar was acquired by an international hotel fund. This will be continued under the new brand name. The rebranding is scheduled to take place during spring 2024. In the future, the Tui Group also wants to ensure a high proportion of ownership and in-house operation in the hotel sector.

Tui logo in a showcase (Photo: Robert Spohr).
Tui logo in a showcase (Photo: Robert Spohr).