The Tui Blue hotel brand recently opened its first locations in China and Malaysia, marking a step in the company's global expansion. These new hotels are designed not only to offer travelers comfortable accommodation, but also to allow them to experience the cultural and scenic features of the respective regions.
In Malaysia, Tui Blue The Haven Ipoh opened, which comprises 150 rooms. Ipoh, the capital of the state of Perak, is characterized by a lively street art scene, colonial architecture and a variety of outdoor activities. The hotel's location allows guests to explore the diverse attractions of the city and the surrounding area. From culinary delights to historical sites, Ipoh offers numerous options for a varied stay.
Tui Blue in China
Tui Blue is opening three locations in China, which underlines the importance of the Asian market for the hotel group. The 83-room Tui Blue Wusongkou Cruise Port is located at Asia's largest cruise port. From here, travelers have the opportunity to visit Shanghai, one of the most vibrant metropolises in the world.
Another location is the 129-room Tui Blue Taicang, located in the historic riverside town of Taicang on the Yangtze River. The town is known for its well-preserved ancient architecture and rich cultural heritage. Here, visitors can experience the region's traditions and history first hand.
Additionally, Tui Blue Yangshuo Xiangheli opens in the picturesque karst landscape of Guilin, known for its impressive rock formations and stunning nature. This location offers travelers the opportunity to discover the natural beauty of southern China while enjoying the amenities of a modern hotel.
Expansion in Asia
The openings in Malaysia and China are part of a larger strategy by Tui Blue, which already includes hotels in Thailand and Vietnam. The new projects include the Tui Blue Maduzi Bangkok in Thailand and the Tui Blue Berawa.
The Tui Group plans to expand its hotel offering to a total of 600 properties in the medium term. This strategy aims to offer travellers worldwide a consistent and high-quality hotel experience that incorporates local culture and hospitality.
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