On September 10, 2024, Salzburg will be the setting for an exciting and interactive scavenger hunt organized by Wizz Air.
After the great success a similar campaign in Vienna Wizz Air is now bringing thrills and adventure to the city of Mozart with its "Wizz and Away" campaign. Participants can expect an exciting game in which they not only discover famous sights, but also have the chance to win attractive prizes - including 200 euros in WIZZ credits for flight bookings.
The Salzburg scavenger hunt relies on the digital community and combines exploring the city with an interactive component driven by social media. This type of event not only reflects Wizz Air's innovative approach, but also encourages engagement from its community in a creative way.
The concept: puzzle fun and a spirit of discovery
The scavenger hunt is simple but challenging. On the day of the event, three puzzles will be published on Wizz Air's social media channels, especially Instagram (@wizzair), each of which points to well-known places in Salzburg. Participants must decipher the clues and get to the corresponding places as quickly as possible. The first person to reach each of these places has the chance to win 200 euros in WIZZ credits, which can be redeemed on all of the airline's regular flights.
The puzzles themselves are an exciting challenge for those who know Salzburg well or want to challenge themselves to explore the city in a new way. These are popular landmarks that are easily recognizable to both locals and tourists - but speed is of the essence to be the first to get there.
Salzburg as a backdrop for an interactive event
The choice of Salzburg as the venue for this event is no coincidence. The city, known for its impressive baroque architecture, the majestic Hohensalzburg Fortress and its role as the birthplace of Mozart, offers the perfect mix of culture and tourism attractions that make for a great scavenger hunt. For many participants, it will be an opportunity to experience Salzburg from a new perspective as they visit the city's well-known landmarks and go in search of the hidden Wizz Air representatives.
Valeria Bragarenco, Corporate Communications Manager at Wizz Air, said in advance: "After the incredible enthusiasm for our scavenger hunt in Vienna, we are delighted to bring this amazing and thrilling experience to Salzburg. We can't wait to see adventure seekers explore the city of Salzburg and, with a bit of luck, win one of the three Wizz Credits to start their next adventure."
These words reflect Wizz Air's passion for interactive and experiential campaigns that not only strengthen the brand but also foster close contact with the community. The event creates a connection between the digital and real worlds by taking participants away from screens and into the real environment to take action.
Wizz Air marketing campaigns
The Wizz and Away campaign in Salzburg is a prime example of Wizz Air's modern marketing, which relies heavily on social media and community engagement. The airline uses platforms such as Instagram to expand its reach and interact with its customers in real time. This event illustrates Wizz Air's strategy of not only retaining its existing customer base, but also reaching new target groups through creative and entertaining campaigns.
Such events are not only a clever marketing tool, but also offer added value for participants. The chance to win WIZZ Credits and use them for future flights makes the event particularly attractive for travel enthusiasts. Wizz Air, known for its low fares and environmentally friendly flights, is specifically targeting a young and dynamic target group that values flexibility and a sense of adventure.
The opportunity to win WIZZ Credits is an additional incentive for many participants, and the event is sure to attract many adventurers and scavenger hunt fans. If you fancy a day full of puzzles, fun and the chance to win future travel, don't miss September 10, 2024 in Salzburg. And who knows - maybe you'll be the lucky one who will soon be taking off on your next vacation with Wizz Air.
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