On October 19 and 20, 2024, the MAK - Museum of Applied Arts in Vienna will be transformed into a paradise for connoisseurs and gourmets. The Worlds of Pleasure, a trade fair for culinary gourmets, will offer an extraordinary experience for all the senses on these two days.
Whether regional delicacies or international specialties – the variety of products presented promises a feast for the palate. From fine wines and fine spirits to exclusive spices and traditional cheese specialties, visitors can discover the latest trends from the world of enjoyment and taste them directly on site.
A land of milk and honey in the heart of Vienna
Since its inception, the worlds of enjoyment have become a fixed date in the calendar of Viennese connoisseurs. The concept of the fair goes beyond a simple product presentation: it is a journey of discovery through different cultures and their culinary specialties. Here, seeing, smelling, tasting and enjoying become an integral part of the experience that allows visitors to immerse themselves in the fascinating world of delicacies.
The focus of the event is on the exhibitors who present their exquisite products from Austria and all over the world. The range extends from high-quality tea and exclusive spices to rare spirits and fine wines. Every culture has its own culinary treasures, which are showcased in the worlds of enjoyment. Visitors can not only taste the products, but also buy them directly on site to take the culinary delights home with them.
Delicacies and their stories
In addition to the enjoyment itself, knowledge of the origin and production of the products also plays a central role at the trade fair. Many of the exhibitors attach great importance to presenting their products personally and telling visitors the story behind their delicacies. This ranges from the traditional production processes for sausage and cheese specialties to the complex cultivation and harvesting processes for tea and spices.
Special attention should be paid to the various sauces that play an important role in haute cuisine. The art of creating sauces dates back to ancient times and is now an essential part of haute cuisine. The fair offers the opportunity to learn more about the different types of sauces, be it the classic hot sauce, the sophisticated cold sauce or the seductive dessert sauce.
Wine and beer: A celebration for lovers of fine wines
Another highlight of the world of enjoyment is the extensive range of wines and beers. Austrian wines, which have a long tradition and a rich history, are just as much in focus as international wines. The fair offers a unique opportunity to explore the diversity of wine culture and to find out about the finer points of the various wines directly from the winemakers. Whether dry or sweet, red, white or rosé - there is something for every taste.
Beer lovers will also get their money's worth: with over 150 different types of beer and a wide range of specialties, from classic Märzen to gluten-free beers and non-alcoholic varieties, the selection is impressive. Visitors can embark on a journey through the world of beer and discover the diverse aromas and flavors.
Health and enjoyment: tea and spices as an elixir of life
Tea and spices also play a central role at the fair. Tea, which has been valued as a luxury and medicinal product for centuries, is presented in numerous varieties. Whether green, black or white tea - the selection is as varied as the health-promoting properties of the drink. Visitors can get advice from experts and learn more about the correct preparation and health benefits of tea.
Spices that were once more valuable than gold give every dish that certain something. In the worlds of enjoyment, visitors can discover an impressive selection of spices from all over the world, including rare and precious specimens such as saffron, vanilla and cardamom. These spices are not only valuable ingredients, but also a piece of cultural history that comes to life at the fair.
An event for connoisseurs and entrepreneurs
The worlds of enjoyment are not only aimed at private visitors, but also offer a special B2B networking event on Friday, October 18, 2024. Here, trade visitors have the opportunity to make contacts, develop new business ideas and initiate cooperation in a relaxed atmosphere. This event is an ideal platform for exchange between producers, retailers and restaurateurs who are looking for the latest trends and high-quality products.
An adventure for the whole family
The world of enjoyment is an event for the whole family. Children up to 15 years of age accompanied by an adult have free entry and can discover the diversity of the culinary world together with their parents. The MAK in Vienna offers the ideal setting for this: amidst the impressive architecture of the museum, the world of enjoyment unfolds in all its facets.
With a day ticket for 12 euros or a 2-day ticket for 20 euros, visitors can enjoy the fair to the fullest. There are reduced tickets for certain groups of people such as schoolchildren, students and senior citizens, which can be purchased for 10 euros. These tickets are available both online on Eventbrite and directly on site.
A feast for the senses at the MAK
The 2024 Worlds of Gourmet at the MAK promise an unforgettable experience for everyone who appreciates fine taste and enjoys discovering new culinary horizons. The fair offers a unique opportunity to explore the variety of international and regional specialties, get to know the people behind the products and be convinced by the quality and taste of the delicacies on offer.
The worlds of enjoyment represent the combination of tradition and innovation, the discovery of new worlds of taste and the joy of enjoying things together. Anyone interested in good food, fine wines and the subtleties of culinary art should not miss this event.
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