It was only recently announced that the German coffee roaster Tchibo had posted a record loss. Effective November 1, 2023, the company will now withdraw entirely from the travel sector. This was once a strong revenue generator.
As early as 2021, Tchibo initiated the withdrawal from the brokerage of package tours and cruises. At that time, in the middle of summer, it was announced that no more ocean cruises would be brokered in the future. River cruises and package tours were still in the portfolio.
This will also end on November 1, 2023, because the “Tchibo Reisen” sub-brand and the associated business activities will be discontinued. The tour operators Berge & Meer, Eurotours, Bigxtra and HTC Reisen are indirectly affected, some of whom have special offers via the “Tchibo Reisen” sales channel. These will probably have to look for other sales channels.
The Austrian company Eurotours, which belongs to the Verkehrsbüro Group, also cooperates with other trading companies. The Aldi-Süd group, which operates as Hofer in Austria and Slovenia, stands behind the discounters' "house travel brands". The company also cooperates with other chains in a comparable form. The cooperation with Tchibo will end at the end of October 2023 due to the withdrawal of the coffee roaster. However, this has no effect on trips already booked, as Tchibo was only an agent and not a tour operator. The trade journal FVW initially reported on the withdrawal from the travel business.